Revealer · Connector · Builder
I help people find what's truest in them — then build what only they can build.
For fifteen years I've done one thing in two directions. I draw out what's real in a person, then build the thing that proves it. Some of that becomes brands and ventures. Some of it becomes people coming back to life. If someone sent you here, this shows you which room we belong in.
Let's talk →
Two lanes
One gift. Two directions.
What I've built
Not theoretical. Shipped.
Who I am
I find the brilliance people forgot they had.
I'm not a marketer who learned an industry from the outside. I'm a connector — most at home in one real conversation, where the thing someone can't quite say about themselves finally gets named.
The same gift works in both directions. In business, it finds the edge a brand didn't know it had, and builds the story, content, and ventures that make the world see it. In a harder room, it sits with someone who's given up on themselves and helps them believe there's still a way back. Same conversation. Same naming. Different stakes.
That's the work I'm here for — whether we're building a company or helping a heart come back to life. It's why people send the right ones my way.
What it looks like to work with me
I'm the person you bring into the room.
On the venture side, I'm not a service you buy off a menu — a partner you build with. The rooms I belong in:
Co-building a venture
You've got the expertise and the audience; I bring the brand, the story, and the engine that turns it into something real.
The missing brand brain
You're already moving but the positioning, voice, and content don't match the quality of the work. I make them match.
Advising & direction
You need someone who's built this before to pressure-test the idea and find the angle nobody else sees.
No pitch. Just a conversation.
If someone sent you here, the next step is simple: get on a call. Fifteen minutes, no slides, no pressure — we figure out if there's something worth building together. And if it's the mission that pulled you in, come find me at Wholehearted.
Book a conversation →Prefer email? shawn@shawnzajas.com